I help brands find their voice and tell stories that stick. With a focus on multicultural-owned and community-rooted businesses, I craft brand narratives that resonate deeply, emotionally, culturally, and commercially. From naming and messaging to editorial tone, my work ensures your brand shows up with clarity and purpose.

I lead social strategy that drives results, not just reach. By leveraging audience insights, social listening, and performance data, I help brands grow engagement up to 3x in just one quarter. I build content systems that are clear, scalable, and built to convert. Targeting the right content, for the right audience, at the right time.

I develop launch strategies that align brand, marketing, partnerships, and operations to drive real-world results. From retail rollouts to franchise openings, I help brands move from concept to shelf with intention. My work is rooted in market insight, creative timing, and a deep understanding of how to connect with communities in meaningful ways.

Through Citrus Media, I lead marketing and distribution strategy for culturally driven film and media projects — with a focus on international stories launching in North America. From theatrical marketing to community engagement, I help content travel across borders and resonate with diaspora audiences.

I work across campaign strategy, press and influencer outreach, brand partnerships, and in-market activations. Whether it’s an indie film premiere or a streaming launch, I bring both cultural fluency and executional clarity to make sure stories find their people.

I help brands grow through the right partnerships. I lead co-branded campaigns, influencer collaborations, and cross-sector partnerships that build brand equity and unlock new audiences. From negotiating talent to securing distribution, I bring both the relationship-building and business acumen needed to make partnerships meaningful.